Sales and Marketing Resume
Here's a sample resume example of a sales and marketing resume. This sample resume example is provided courtesy
of Quest Career Services , an outplacement company that provides outplacement services
to job seekers located throughout the world. This resume is reprinted with
Remember, your resume should highlight what separates you from other jobseekers and tell your unique story. Use this resume example to give you ideas of what to include in your resume, but don't copy this resume verbatim.
Be sure to include not only your duties and responsibilities for each position, but also your accomplishments. Your accomplishments will be what helps you to stand out from other candidates.
Whenever possible, quantify your accomplishment by using $'s, %'s, and numbers. Think in terms of landing new customers, increasing revenue, entering new markets, negotiating cost savings, reducing costs, reducing inventory, reducing scrap/rework, improving vendor performance, reducing lead times, improving product availability, improving productivity, and/or improving quality.
Strive to make your resume be a unique reflection of your skills, experience, and accomplishments.
Sales and Marketing Resume
obtain a challenging position with a market leader that utilizes myexperience in product management, sales management, account management,
and project management.
Experienced manager with skills in
leading direct reports as well as cross-functional teams, managing a
product line from cradle to grave, justifying new product development
investments, determining and documenting new product requirements,
developing sales forecasts and product pricing, and launching new products
to the marketplace. Proven
ability to manage key account relationships and large-scale projects.
Experience with presenting to senior management, representing
senior management in discussions with others in the company, meeting with
customers, training and assisting dealers, and coordinating the activities
of region managers.
Company, Inc., Any City, Any State, 7/96 – Present.
Product Manager, 1/99 – Present.
to the V. P. of Product Management, responsible for a product line of
20 products representing $12 million in sales revenue for a leading
manufacturer of ABC equipment generating sales of $450 million
product line sales from $8 million in 1999 to $12 million in 2000, a
50% increase, and managed the company’s $30 million accessories and
new product into the marketplace to replace an existing product
increasing annual unit sales from 3,000 to 12,000.
with dealers, national accounts, end-users, and the sales force to
define new product requirements and work with product development to
document these requirements in product specifications.
competitive product offerings in terms of features and benefits as
well as price points.
sales forecasts for proposed new products and justify new product
development investments through an IRR and NPV analysis.
product pricing and gross margin goals for existing products annually
and establish new product pricing.
written launch plans outlining the launch process, present launch
plans to senior management for approval, and track actual unit sales
and gross margin performance for new product launches.
new product training for the sales force and dealer network including
providing test units to region managers and key dealers for use in
with an Italian equipment supplier as well as A Company’s
manufacturing plants in A Country and A Country to manage product
offerings for the North American market that are produced overseas.
products at trade shows and attend trade shows to review
Account Manager, 4/00 – 12/00.
a cross-functional team with representatives from manufacturing,
customer service, technical service, quality, IT, sourcing, accounts
receivable, logistics and shipping to ensure a $12 million key
account, the largest account in company history, received timely and
effective support regarding any issue.
all product launches into 8 branch locations of this key account and
coordinated new product training for the 300 key account
activities and supported key account representatives in a sales blitz
resulting in over 1,000 product demonstrations.
with the key account to jointly establish sales forecasts, conveyed
these forecasts to manufacturing, and met with manufacturing and
logistics on a weekly basis to ensure timely equipment delivery.
telemarketing and marketing management in conducting market research
to determine target markets for the key account and conveyed this
information to the key account.
key account sales reports by branch to region managers and senior
staff and reviewed sales goals with region managers via telephone
as a liaison between A Company and the key account for all issues and
represent the team in discussions with senior management on the
written status reports for senior management detailing open action
items and launch status.
Manager, 1/00 – 6/00.
to the CEO of worldwide operations, worked with consultants from
McKinsey as well as executive staff to review the existing
organization structure in the areas of Product Management, R&D,
Manufacturing, Logistics, and Sales.
numerous meetings and teleconferences with executive and senior
management to conduct this study.
roles and responsibilities for each group to improve company processes
and strengthen communication channels.
in preparing a report with recommendations for how to properly
reorganize the company that encompassed not only North American
operations, but also headquarters in A Country and European
manufacturing facilities in Country A, Country B, Country C, and
a Board of Directors’ meeting in A City with the CEO of A
Company’s worldwide operations and his key executive staff to
discuss reorganization recommendations.
efforts to select and integrate product offerings from an acquired
company into the parent company’s product line.
Service Manager, 8/97 –
a 20-person customer service department including hiring, training,
and managing staff.
customer service staff responsible for processing incoming orders,
coordinating shipments, and handling incoming calls from customers and
the field sales force.
customer service to properly align with sales teams improving
communications and reducing time sales spent on non-sales related
a battery-installed program that increased battery sales by $3 million
while enabling customers to operate equipment immediately after it was
team tasked with determining the product offering for the next fiscal
year, establishing product pricing, developing a 100-page Product
Guide summarizing the product offerings and pricing, and distributing
8 different versions of this Product Guide to the dealer network,
government agencies, and national accounts.
team members on prototyping and implementing a new ERP system to
ensure a smooth transition to the new system.
Sales – Direct Accounts, 7/96 – 8/97.
incoming orders, coordinated shipments, and handled customer-related
for managing and tracking machine allocations for the entire company.
A College, Any City, Any State
Marketing and Finance
© 2002 Quest.
All Rights Reserved.
Reproduction of this resume sample is prohibited without the consent of Quest Career Services, an outplacement company that provides outplacement services to jobseekers located throughout the world.